The sharing economy originated in the United States. Entering the 2017 sharing economic storm has already caused a "16-level super typhoon" in the Chinese market. The sharing economic storm has swept all walks of life, and the sharing economy will be the main theme of the future market. Why is the sharing economy growing so fast? In this era of the Internet, the media's vigorous publicity and information dissemination speed, the influx of capital, the sharing of bicycles, shared umbrellas, shared charging and even the sharing of beds have turned out, making the sharing model completely warm.
If the "shared economy" hits the field of smart locks, what kind of sparks will it break out? The following small series introduces a new business model in the country that has been popular in recent times - Keyu e home.
The smart lock industry is confusing? Quality is not assured?
The smart lock industry has developed rapidly, and many unsecured small brands have also developed rapidly. Many capitals have entered the smart lock industry. The former domestic brand-name smart lock factory has been acquired by foreign capital (not to mention specific brands here). Many unnamed small factories were acquired by private capital or commissioned by OEMs, which made consumers unable to choose, resulting in smart locks not being able to enter ordinary people's homes.
Consumers have three major questions about the smart lock industry, the price is high, the experience rate is low, and the quality is not guaranteed after sale. As the core part of guarding home security, smart locks are not ordinary goods. Consumers have long been in a wait-and-see state for the stability, security, firmness and service life of smart locks. Few, many cottage brands are scaring away a large number of consumers. The complex internal structure of the lock, the current domestic industry cottage brand for the lock core shoddy, the material is inferior to the fragile panel, the smart head recognition response is slow, stability and safety is not even comparable to the old lock.
Solve the pain points that users want to install but can't do because of the high price of smart locks
In 2009, the national smart lock sales volume was less than 100,000 sets, which were mainly used in high-end residential, public places and office fields, and the market for ordinary households was almost blank. The current market price of smart locks is generally in the range of 2000-8000. Even if people's living standards are generally improved, the usage rate of smart locks is still less than 5%. This year, Keyu took the lead in launching a new model of “mutually sharing smart locks†in the industry – Keyu e home, consumers through the Keyu e home platform, apply for the rental service of Keyu smart lock, no need to buy, just like sharing bicycles To pay a certain deposit, the service fee of 1 yuan or more per day, you can get the right to use the new Keyu smart lock. Let smart smart locks go into the reality of thousands of households.
What are you waiting for? Keyu e family "benefit"
Sharing bicycles, sharing umbrellas, sharing charging, “sharing†has already affected our clothing, food, housing and transportation. Keyu’s home is not just to cater to “shared†hotspots. The core is to make consumers’ high-priced smart locks no longer Luxury goods become the "necessities" of life.
Consumers only need to pay a deposit of 299/399 yuan, and then pay through the app. Keyu's latest titanium alloy smart lock can be handed over to users. Users who love early adopters can expand smart opening, APP interconnection, etc. according to their own usage habits. Features. Keyu e home really solved the "pain price, difficult maintenance, no upgrade, poor after-sales" so much pain point, really benefit the people.
Conclusion: Keyu e home is expected to start in August, the order volume has exceeded 150,000, and the mutual sharing model will impact the smart lock market with the trend of “Fish Leap Dragon Gateâ€. The launch of the new model, the wind has arrived! Keyu e home will be a platform to lead smart lock innovation, an open cooperation platform. Users, step into the door of Keyu e, are you ready? .
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