Abstract The new economic model has pushed human resources into a new era. In the face of shrinking demographic dividends and rising labor costs, the difficulty of recruiting enterprises is also increasing. Especially in the context of "mass entrepreneurship, innovation", countless entrepreneurs...
The new economic model has pushed human resources into a new era. In the face of shrinking demographic dividends and rising labor costs, the difficulty of recruiting companies is also increasing. Especially in the context of "mass entrepreneurship, innovation", countless startups have risen, the pressure of talent competition has increased, the company's turnover rate has risen, and fresh blood needs to be injected. However, it is nowhere to find a place. Hey. In the face of recruitment, HR is complaining:
The farthest distance in the world is the distance of a resume.
Regarding recruitment, HR can never be avoided. The recruitment task is very heavy. The positions to be recruited and the resumes obtained do not match! I made a few phone calls, and the last person lost it...
A senior product manager from an Internet recruiting company shed the questions:
* Recruitment costs are too high, and the company's internal recruitment budget is limited * Post and candidate information is asymmetrical, it is difficult to achieve accurate matching * High-end talents and urgent recruitment positions can not respond quickly, it is difficult to guarantee results. The recruitment pain points of HR reflect information misplacement and The problem of invalid arrival is essentially the problem of accurate arrival of information. When it comes to accurate information, e-commerce has done a good job in this area. Taobao sellers are a good example:
They opened stores in Taobao free of charge, and brought huge passenger traffic through massive quantities of goods; then solved the problem of information misplacement by splitting Tmall, adjusting search, etc.; and then through Taobao’s drilling exhibition, through train and live broadcast, etc. Commodity attention, strict control of brushing and praise, and other fraudulent behaviors to achieve fair competition for platform merchants...
"The above fully demonstrates that it is very important to provide accurate one-stop service from initiation to completion in order to achieve accurate arrival of information and to specifically enhance the experience of each link in the value chain."
Back to the recruitment industry, is it possible to comprehensively enhance the HR recruitment experience around every aspect of the recruitment value chain? The recruitment process is nothing more than posting jobs - screening resumes - about interviews - formal interviews - publishing results, time and quality are especially important.
In this regard, Zhilian recruited the recently launched “Enterprise Intelligence Winning Planâ€, began to recruit all aspects of the value chain to enhance the experience of enterprise users, redefine the industry standard of enterprise HR efficient recruitment services, and strategically rewrite the recruitment service model of the human resources market.
Reducing the cost of open source expansion pool Many small and micro enterprises that are just starting out, in the face of corporate structure planning and business development, put a lot of energy into the recruitment problem, but because of the internal budget tension, the choice of large-scale recruitment platform, the results are difficult to achieve expectations. The head of HR of a small enterprise in Shenzhen once spoke directly. “The threshold for publishing posts on the big platform is relatively high, and the internal recruitment budget is limited. The recruitment methods are generally recommended by acquaintances, wasting a lot of time and energy.â€
It can be seen that the small and micro enterprises that need to solve the talent problem most are not able to enjoy the services of the professional platform because of financial difficulties. Therefore, creating an environment that is open and equal, reducing the recruitment cost of enterprises, and truly releasing the service value of the platform has become an important part of enhancing the value chain of recruitment services.
In this regard, the “Enterprise Smart Win Plan†addresses this challenge through a fully open platform registration and free job posting. Transforming the position release to all enterprises freely, which not only reduces the cost of enterprise recruitment, but also greatly satisfies the needs of more small and medium-sized enterprises, and completely subverts the traditional recruitment model, which is conducive to building an open job ecology. system.
Effect-driven precision matching Recruitment is a two-way business, and the “home-to-door†between the company and the job seeker can be successful. In the past, pure job postings and mechanical refreshes have been unable to meet the needs of enterprise users for accurate talent positioning.
According to statistics, on the recruitment platform, only large companies with 20% of the front end of the long tail curve have sufficient exposure, while more SMEs at the end end are drowning in a large number of job information, and a large number of job seekers cannot see what is suitable for them. Recruitment information has led to a serious waste of information.
So how do companies get effective exposure and solve the problem of information asymmetry? Big data and AI can be effectively solved. And Zhilian recruitment has a great competitive advantage in this respect. Zhilian Recruitment has accumulated 20 years of user usage data. More than 135 million people in the workplace are choosing Zhilian recruitment. Big data matching and machine learning can accurately analyze HR screening habits, thus truly achieving 360 degree resolution of candidates and positions. Association.
Based on the above advantages, the “Enterprise Smart Win Plan†launched “Smart Refresh†and “Top†services. Enterprises can purchase services according to their own needs and budget. Compared with the normal refresh, the number of smart refreshed posts has increased by 4.2 times, while the topping function has increased this by 13 times and the delivery volume has increased by an average of 8 times, effectively converting website traffic into talent recruitment.
In addition, based on big data-driven “search†and “recommendationâ€, by learning user habits, it can effectively help enterprises achieve accurate matching of people and posts, save resume screening process, and effectively reduce the problem of mismatched personnel and misplaced traffic.
Fair Guarantee Sword Index Results After having a rich flow of traffic and precise matching, how to ensure the effectiveness of traffic, and achieve traffic change "xian" (real talent)? Especially in the face of the urgently needed business elites in the project, high efficiency and high quality are all guarantees. HRs that have faced business people who have been forced to ask why they haven’t recruited people, and who have no interest in job advertisements or mismatches in their jobs, must have a deep understanding.
It can be seen that the small and micro enterprises that need to solve the talent problem most are not able to enjoy the services of the professional platform because of financial difficulties. Therefore, creating an environment that is open and equal, reducing the recruitment cost of enterprises, and truly releasing the service value of the platform has become an important part of enhancing the value chain of recruitment services.
In this regard, the "business chat" program covers the "about chat", "guarantee interview" and "direct interview" services to let HR breathe a sigh of relief. “Accurate recommendation†will recommend HR to the highly-matched resumes. HR can contact the target candidates at any time through the “about chat†function, so that the traffic can be effective in time, which improves the value of screening talents before the interview.
The insurance interview is a product that Zhilian launched to guarantee candidates to attend the interview. After an online position is released, the platform's consultants responded quickly within 30 minutes, and the resume was recommended within 24 hours. The right talents were guaranteed within one week, saving the time and energy of the HR invite candidates and giving the company the most effective recruitment guarantee. Another "double review" service reviews corporate qualifications and corporate HR qualifications, making traffic more realistic and reliable, adding a layer of fairness and trust.
The goal of this "Enterprise Smart Win Plan" free open platform is the experience upgrade that Zhilian recruits began at the source of the recruitment process. Then, around every link in the recruitment value chain, Zhilian recruits accurate and intelligent recommendation based on industry-leading big data, directly refers to the product upgrade of recruitment effect, and effectively realizes the five goals of openness, efficiency, precision, guarantee and fairness in the value chain. .
What we see behind the product upgrade is the upgrade of the Zhilian service concept. Data strength is the lifeblood of Internet companies has become the consensus of Internet practitioners. Recruitment services are not selling advertising space on the Internet, but providing services for the majority of enterprise users to recruit full value chain. Only by solving the pain points of users in each value chain link and enhancing the experience of enterprise users can they be recognized by enterprise users, and this is exactly what Zhilian recruitment pursues.
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