In recent years, e-commerce has expanded rapidly with its unique advantages such as low cost, high efficiency, and openness. Many industries and enterprises such as clothing, electrical appliances, finance, new energy, and new materials have turned their attention to the e-commerce market. With the influx of traditional enterprises such as COFCO, Suning, Gome, Wangfujing Department Store and Belle, the enthusiasm of traditional enterprises for e-commerce has been unprecedentedly high, and the traditional sanitary ware industry has also joined this trend.
However, we found that behind the enthusiasm for participating in e-commerce in the sanitary ware industry is a cold reality. The e-commerce sales of most traditional sanitary ware companies only account for a very small part of the total sales of enterprises. Even if some enterprises still reach less than 1%, there are only a few companies that can successfully implement e-commerce. In particular, the strong competition among large and medium-sized enterprises in the industry has put pressure on many SMEs wishing to enter the e-commerce sector.
Large-scale sanitary ware companies have sufficient funds, rich product lines, and loud brands, and have sufficient conditions to establish and operate their own corporate websites and e-commerce projects.
SMEs tend to focus on a certain market segment. They are small in scale, have tight funding, lack the ability to integrate resources, have no clear brand structure and market strategy, and are not standardized in operations and management. When the development of e-commerce has reached a certain scale, it will be very difficult for SMEs with weak strength to participate in market competition.
In addition, traditional small and medium-sized sanitary ware companies have difficulties in entering the e-commerce field itself.
On the one hand, they lack understanding of e-commerce, lost strategies, lack of management, unclear planning, and unclear patterns, hindering the pace of e-commerce market development.
On the other hand, they lack e-commerce management experience and related talents. Many SMEs invest resources, but they do not know how to manage their operations and cause confusion in their business lines. This creates resistance to e-commerce.
Under such circumstances, how can small and medium-sized enterprises use the e-commerce wind to successfully achieve transformation and upgrade and compete with powerful competitors?
As a new member of e-commerce, small and medium-sized sanitary ware enterprises need to speed up the process of e-business of enterprises. In addition to the need to lay a solid foundation, plan the overall e-commerce solution for enterprises, and implement efficient implementation according to plan, they also need to borrow. Force professional platform. Professional third-party e-commerce companies can not only help enterprises plan to build the e-commerce platforms they need, but also provide guidance and support for the technical and operational aspects of the site, and can further integrate and utilize resource information that is idle under traditional enterprise lines. Contribute to the traditional enterprise to complete the gorgeous transformation of e-commerce.
Many traditional sanitary ware companies have advantages in entering e-commerce, but they are lacking in e-commerce management, technology, and experience. If enterprises set up e-commerce management departments independently, the cost required is very large. Third-party e-commerce companies provide services such as platform building, operation guidance and brand promotion for e-commerce of traditional sanitary ware companies, which greatly reduces the cost of e-commerce operations for SMEs, increases the attractiveness of websites, and improves network service capabilities.
SMEs have created gross domestic product in most areas of our country and have supported the “half of the country’s GDPâ€. Li Zibin, president of the China Association of Small and Medium Enterprises, believes that the development trend of Chinese e-commerce for small and medium-sized enterprises is that small and medium-sized enterprises cooperate with e-commerce companies by leveraging third-party e-commerce platforms to develop e-commerce applications and reduce the cost of e-commerce applications. Build a new pattern of patterns.
Therefore, small and medium-sized sanitary ware companies need to achieve transformation and win the game with their strong opponents. This can be achieved through third-party e-commerce platforms.
However, we found that behind the enthusiasm for participating in e-commerce in the sanitary ware industry is a cold reality. The e-commerce sales of most traditional sanitary ware companies only account for a very small part of the total sales of enterprises. Even if some enterprises still reach less than 1%, there are only a few companies that can successfully implement e-commerce. In particular, the strong competition among large and medium-sized enterprises in the industry has put pressure on many SMEs wishing to enter the e-commerce sector.
Large-scale sanitary ware companies have sufficient funds, rich product lines, and loud brands, and have sufficient conditions to establish and operate their own corporate websites and e-commerce projects.
SMEs tend to focus on a certain market segment. They are small in scale, have tight funding, lack the ability to integrate resources, have no clear brand structure and market strategy, and are not standardized in operations and management. When the development of e-commerce has reached a certain scale, it will be very difficult for SMEs with weak strength to participate in market competition.
In addition, traditional small and medium-sized sanitary ware companies have difficulties in entering the e-commerce field itself.
On the one hand, they lack understanding of e-commerce, lost strategies, lack of management, unclear planning, and unclear patterns, hindering the pace of e-commerce market development.
On the other hand, they lack e-commerce management experience and related talents. Many SMEs invest resources, but they do not know how to manage their operations and cause confusion in their business lines. This creates resistance to e-commerce.
Under such circumstances, how can small and medium-sized enterprises use the e-commerce wind to successfully achieve transformation and upgrade and compete with powerful competitors?
As a new member of e-commerce, small and medium-sized sanitary ware enterprises need to speed up the process of e-business of enterprises. In addition to the need to lay a solid foundation, plan the overall e-commerce solution for enterprises, and implement efficient implementation according to plan, they also need to borrow. Force professional platform. Professional third-party e-commerce companies can not only help enterprises plan to build the e-commerce platforms they need, but also provide guidance and support for the technical and operational aspects of the site, and can further integrate and utilize resource information that is idle under traditional enterprise lines. Contribute to the traditional enterprise to complete the gorgeous transformation of e-commerce.
Many traditional sanitary ware companies have advantages in entering e-commerce, but they are lacking in e-commerce management, technology, and experience. If enterprises set up e-commerce management departments independently, the cost required is very large. Third-party e-commerce companies provide services such as platform building, operation guidance and brand promotion for e-commerce of traditional sanitary ware companies, which greatly reduces the cost of e-commerce operations for SMEs, increases the attractiveness of websites, and improves network service capabilities.
SMEs have created gross domestic product in most areas of our country and have supported the “half of the country’s GDPâ€. Li Zibin, president of the China Association of Small and Medium Enterprises, believes that the development trend of Chinese e-commerce for small and medium-sized enterprises is that small and medium-sized enterprises cooperate with e-commerce companies by leveraging third-party e-commerce platforms to develop e-commerce applications and reduce the cost of e-commerce applications. Build a new pattern of patterns.
Therefore, small and medium-sized sanitary ware companies need to achieve transformation and win the game with their strong opponents. This can be achieved through third-party e-commerce platforms.
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