With the development of the custom industry, more and more customized brands have sprung up. More and more businesses are seeing huge market space in the custom industry. They are expected to join the franchise and become the custom market in each city. One member. For merchants, choosing a brand with outstanding advantages and potential for development is the main reason for reducing operating pressure and occupying market share in the future. So how do you accurately identify the pros and cons of the brand as a business? Here are some ways for everyone to refer to.
1. Understand the custom market. Before choosing to operate a customized industry, you should fully understand the basic situation of the current domestic custom industry, such as the main categories of products, the characteristics of each category of products, the price level of each level of brand, etc., without a deep understanding of the industry, the pros and cons of the brand There is no way to tell the difference.
2. Understand the brand's operational ideas. When the domestic and international industries have gradually transitioned from production-centered to marketing-oriented, only in this way can enterprises realize the true development. Merchants should first be able to understand the brand's accurate market positioning (including customer positioning, product positioning, price positioning), and analyze whether the positioning is targeted and unique. In fact, look at the brand packaging, products. Whether research and development, production support is closely related to brand positioning. If the positioning of the brand is not clear and does not have the concept and advantages of systematic operation, the pressure on the business of the terminal will be great, and it is difficult to have a place in the market.
3. Understand the operation of the brand's franchise stores. When brands are inviting business, they will preach how good their franchise stores are. For businesses, it is impossible to judge whether it is accurate or not. A one-time investment of hundreds of thousands for most of the merchants, it is likely to be years of savings, once the investment mistakes have harmed themselves and also harmed the family. You can choose 1-3 franchisees who are interested in joining the brand to conduct on-the-spot investigations, and learn about the real information of the brand's operation, product quality, and service level of the factory through contact with store sales and customer installation. This is called hearing, and it is true. If you don't do these things well, once the investment fails, you will regret it.
The investment of the merchant, especially the initial venture capital investment, is a major event. It must be fully investigated and acted with caution. Only when it is clearly seen, identified, verified, and finally finalized is a responsible attitude towards oneself and even the family. . For a single investment of hundreds of thousands, the small amount of time cost of the previous investment seems to be negligible.
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