Ouyifeng Furniture According to some surveys, the three major furniture exhibitions in Guangdong, which were in full swing , were preparing for the itinerary and planning to visit the exhibition.
But a fact that is not known to many people is that even a grand furniture exhibition cannot cover all brands in the furniture industry. According to Ou Yifeng's research and research, many large and well-known furniture brands do not value these grand furniture exhibition opportunities. What is the reason? Let's explore the industry "secrets".
Insiders in the furniture industry revealed the mystery.
Ou Yifeng European-style furniture tells you that some top brands of furniture do not participate in the furniture exhibition, the main reason is that the top brands of furniture have occupied an absolute leading position in the market, and continue to enhance the power of their brands on the terminal. From the brand structure, I feel that it is no longer necessary to attract investment through the tactical play of participating in the furniture exhibition, or to establish your own brand image through the exhibition.
Another key reason why some top furniture brands do not participate in furniture fairs. Good brands have their own mature marketing systems, and this effective brand marketing system pays more attention to the end market research from consumers. The single investment promotion function of the exhibition has been Weaken. The so-called flowers are all kinds of red, in this Internet + era, of course, furniture exhibition participation is certainly not the only way for brand development. There are countless brands such as Meikemeijia representing American furniture, European style furniture, Sofia with custom wardrobe furniture, and so on.
The style of European-style furniture sector has rarely appeared in major furniture exhibitions in recent years. It is understood that Dafengfan European-style home has its own brand strategy into a systematic brand, it also has its own outstanding advantages in terms of investment, its business momentum performance growth and the joining of dealers are amazing.
Such good brands deserve research and attention from furniture dealers .
The Ouyifeng brand tells you: Dafengfan focuses on the European-style furniture field. In recent years, it has continued to gain more and more influence in the market. It adheres to the implementation of a national unified retail price strategy, precise brand positioning, and a large number of sea, land, and air brand communication. The brand's leading advantage not only brings gratifying performance to dealers, but also reduces a lot of troubles for dealers' operations. Customers enjoy the national unified price of the brand, which protects the interests of consumers at the root. Brand management has formed a positive cycle, and there is no after-sales trouble.
To be honest, why don't good brands participate in the exhibition? This is worthy of in-depth exploration by distributors. The single function of investment promotion and global procurement of the exhibition weakens as the market continues to mature. The fascination with new products is often a test of the dealer's eyesight and luck. Ultimately, the continuous performance of the brand in the market is the basis for sustained and stable profitability.
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