With the hot sale of buying and selling houses, home improvement companies have emerged as a result, and large-scale decoration companies have led to more and more fierce competition. There are more and more ways to do marketing, but what should be done in the marketing of decoration companies? Increase awareness while increasing revenue? Let's take a look at the related issues related to the decoration management method .
Wanting to open company funds is a problem we cannot avoid. Therefore, we must have strong funds. The company's framework is basically perfect: there are basic departments such as manager's office, finance department, technical department, marketing department and purchasing department. The source of goods is actually very important. For example, whether the supply is timely, whether the supplier is a regular producer, whether the quality of the goods is qualified, harmful to the human body, environmental protection is not environmentally friendly, etc. are all important. So there must be a good supplier. Some people don't want to make money. Have a good technical staff, can decorate the work that makes customers satisfied. To have a good business person, can bring a lot of orders.
1, pull the customer: This is the most commonly used marketing method for home improvement companies, but also the cheapest way to market. Generally, please use a low base salary + high commission to ask a few salesmen (some even have no basic salary), directly to the community to send flyers to pull customers. The usual way is to tell the customer "our company is free of charge, the price is low, the construction quality is quite good, let's take a look at it, we can give you a free design plan!"
2, site promotion: This is the most influential marketing method of home improvement company, commonly known as "word of mouth marketing." When a community has a company's construction site, the home improvement company will send a salesman to patrol the community, usually telling customers that "the advertising is much more, it is better to actually look at our construction site." The success of this method is based on superb construction techniques and excellent site management.
3, telephone marketing: This is the most headache for customers. The general salesman gets the list of customers through the sales lady and the property management company, and then keeps calling the customer to come to the door. Some even buy a list, and after the list is bought, it has been transferred several times. The market has been overdrawn, and customers are very tired of this way.
4. Model room promotion: It is different from the “worksite promotion†mentioned above. This method is generally only implemented for key real estate projects because it occupies the working capital of the home improvement company. The home improvement company bought a house in the community and then renovated it. The decoration company uses its own advantages as the owner to promote to customers. After renting or cashing out the house for a period of time, the effect is strong, but the risk is high.
5, community promotion activities: This is the product of the rapid development of the home improvement industry, the property company feels that the home improvement company's profit is high, the method that comes up after the eye-opening. The name is “check for the customer!â€, the essence is to charge the entrance fee. During the delivery period, the property company organizes the home improvement company to carry out on-site free consultation promotion activities. This interception method is similar to the terminal promotion of hypermarkets. Pay attention to the use of various propaganda methods, banners, knife flags, X display racks, roll-ups, etc., try to seize the owner's first perspective, make full use of the depth of the community, maximize the Expand the display of the company's image. In addition, public service billboards are also very good publicity tools, pay attention to more use.
6, community public welfare activities: home improvement company and property management united, in the form of "owner association" to hold a family conference, technology lectures, generally selected community clubs, but high-end properties will choose star hotels. This approach is more popular. The success lies in how your home design is designed and whether your craft lectures appeal to consumers.
7. Set up a branch office: The low threshold of the home improvement industry is reflected here. Rent a house in the community or rent a house, a computer, a printer, and open a branch for 2 people. You can use the property company to designate the name of the decoration company, but now it is doing too much, and consumers are gradually distrusting.
8. Network interception: This method is based on scientific and technological means. Some well-known websites in Nanjing have forums, including special editions of various communities. After the clerk goes online, they send information to the owners in various ways, but this information is transmitted. The way must be clever, to seize the influential people of the network special editions
9, office terminal interception: also by means of technology, for medium and high-end target customers, the use of office LCD multimedia network to do LCD advertising for customer interception. This method can affect white-collar customers. In particular, it is necessary to consider the office buildings where the home improvement company is gathered. It is necessary to increase the frequency of broadcast. In addition, the interception method must be rich, and more use the terrain and logo of the office building to intercept, such as signs, public welfare signs, etc., even you can send people to send information. Understand the way the home improvement terminal intercepts, and then choose the appropriate strategy to intercept the terminal according to the actual situation. Integrated marketing tells us that treating tools on an equal basis and effectively combining them can produce the greatest results.
The above is the whole content of the decoration management method brought by Xiaobian. I believe that after reading this article, the small masters have a basic understanding of the decoration management method. If you want to know more about the decoration consultation, please click to enter the decoration process. Plate.
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