In the past two weeks, the furniture market in Guangzhou has been relatively light. In the face of sporadic customers, most of the promoters are trying their best to release their enthusiasm. In fact, the hardship of market sales is only the mid-end products that are in the mainstream of the market. Customers have to design and quality, and they are not willing to give up the price, so the competition is the most intense. On the contrary, high-end and low-end products at both ends of the market are still selling, especially for high-end products, and there are still many people who buy them. Mr. Chen estimates that he is not familiar with the furniture industry, but he is more careful. In the store for a long time on Saturday, I held a handful of promotional materials from various brands. In front of a higher-end (more expensive) product, stop and gaze for a long time. After listening to the promoters' comprehensive introduction to the product, I will ask Ai Ai: How is this furniture so expensive? Immediately following the promoters whispered, you see this work, you look at this material, you see this temperament (much sure, I was standing next to it), can you find the same furniture on the market? Mr. Chen did not say anything. He took one out of the propaganda leaflet in his hand and handed it to the promotion lady. "Look, it seems that the difference is not big." The promoter looked at it and smiled and replied: Can not see, you are still experts, these two products are produced by a manufacturer, but the brand is different, the market positioning is not the same. We are a high-end product, the brand is the main mid-end. "But the product difference is not big. The material is the same as the one you introduced. The style of the design is similar. How expensive is it?" Mr. Chen may not be reconciled. "You can't compare it. The furniture is made of wood plus fabric or leather, but the gap is big." The promoters are not anxious, and then spit out a buzzword. "My sister is not selling furniture, it is life." How much is a piece of furniture worth? It's really hard to define. The reporter asked a lot of industry experts, they are all ignorant. When consumers question the high price of their products, the most explanation is that design is the most valuable. Now, when you encounter "buy a life", can you stick to it?
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